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Consequences

Consequences

 

Many in the community were touched by the award-winning Ripple Effect V1 and V2 productions. “Consequences” lifts the message to a new level. All who watch this video will be impacted by its message.

The project partnership included the offender, victim’s family, community, RAAG volunteers, and government agencies. The video producers graphically captured the aims of the project which will certainly be a trigger for the sharing and distribution of Consequences far and wide.

Project Aim

THE SPONSOR

To establish the production in (the victim’s) Ken’s memory to help educate other young motorists to think before they drive.

THE OFFENDER

To tell his story, so that others understand the harm that he has caused to his own family, the victims and himself by not understanding the consequences of decisions made. He wants to encourage mates to step up for mates. – As part of the court process [sentencing] which he consented to.

THE AIMS FOR RAAG

Develop a hard-hitting educational video to invoke action, focusing on ‘Mates’ who will step up and stop others from driving or taking risks when they shouldn’t – Target Group The project and message are designed to impact all road users including young males and females, families, friends, work mates and school mates.

Circulation will run through High Schools, Universities, Corporations and our road safety partners. The Department of Justice will use the video with future offenders.

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Youth Justice

RAAG is currently working with government departments in the area to promote positive driving behaviours among young people who have been involved in motoring incidents that have ended up before the courts.

RAAG provides assistance in conferencing with the young people involved, to create an awareness of how the impacts of such behaviours can impact on many members of the community as well as direct family members, friends and colleagues.

The intended aim of educating young people in the dangers of driving inappropriately after a driving offence has been committed.

Furthermore to impress upon young people, through the conferencing process, the belief that changing driving behaviour and complying with all of the road rules set out in the legislation can have positive outcomes for their future.

The intention is to have a positive impact on reducing the number of crashes on our roads that involve young people. If positive driving behaviours and education can be instilled in young people who have already had an interaction with the justice system then it can reduce the likelihood of reoffending.

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Work Out Visibly

Mackay has had a number of fatalities and serious injuries, across the “ work out” cohort. Many community members have raised the issue of walkers, runners and cyclists doing more to reduce risk of vehicle impact by wearing higher visibility clothing, lighting etc.

The project will aim to raise the awareness of the dangers of not being visible when working out near road traffic. Specifically, it will target joggers, walkers and bike riders to wear high visibility clothing and or lighting.

The campaign will aim to make these activities safer by educating participants to be more visible when working out whereby reducing the incidence of injuries and making their activities safer.

RAAG would welcome interest from “partners” to promote this project.

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The Young Approach

The project will aim to educate young people on the dangers of using mobile phones when driving. There have been numerous campaigns around this topic however this project will be differentiated by delivering digital content targeted toward young drivers and young people from 14-18 years of age.

The project will capitalise on the use of digital media by young people and focus on their preferred social media platforms Facebook, Spotify, Instagram etc. to push the message of distracted driving being ‘not cool’ and unacceptable.

The messages will also look to use social influencers and enablers to reinforce the message.

By using school Road Safety Ambassadors the message will become common in discussions around what is safe driving behaviour on our roads.

To deliver a series of targeted programs to local schools to recruit Road Safety Ambassadors to spread the message on distracted driving and recruit student volunteers to assist.

  • To reduce the number of young drivers caught using their mobile phones annually by 50%.
  • To raise awareness in the target group that distracted driving is ‘not cool’ and unacceptable.
  • To understand what drives this group and the type of messages that resonate with them in road safety.

Introduction

A Young Approach is a campaign by RAAG that centralises around bringing the discussion of road safety to the forefront in the minds young emerging drivers and create a culture of road safety-minded drivers in the Mackay community.

Studies have shown that young drivers, within the first six months of attaining their provisional one,(Red P1) license are three-times as likely to be involved in a crash (Austroads, 2008) and 25.4% of fatal road crashes on Australian roads involve a 17 – 24 year old driver (Department of Transport and Main Roads, 2011). These studies indicate that a lack of experience has been the major causal factor for this crashes.

For us at RAAG, we believe there is no substitute to experience, but an awareness and education in road safety can certainly be appreciated when faced with these experiences first hand.

As apart of this campaign, projects like the “Road Safety Ambassadors” program, intend to elect students within the Mackay schooling community to represent and communicate the ideals of road safety toward their student peer groups of emerging drivers. This program will be utilised to combat the growing threat of dangerous driving behaviours, such as Distracted Driving.

Distracted Driving

Distracted Driving has been a growing concern on Australian roads since the inception of mobile devices in the Australian market, however, with growing functionality and heavier reliance on smart phone devices, distracted driving is being over represented in car crash statistics with as many a one in four car crashes (CAARSQ, 2017) is largely attributed to being a result or joint-result of distracted driving.

With young people being an emerging generation of drivers on the roads, it has been reported that 18 to 25 year old drivers are four times as likely to engage in distracted driving behaviour by reading/sending text messages, 12% making Facebook updates and 14% taking a selfie (CAARS-Q, 2017).

In Scope

The “Young Approach” campaign in scope focuses on curbing young emerging drivers away from engaging such behaviours not by creating fear, but by educating these young emerging drivers to self-actualisation and awareness of the self in the driving environment.

Funding the Project:

RAAG has submitted grant applications for this project.

Further reading:

CAARS-Q “Mobile Phone User & Distraction”https://research.qut.edu.au/carrsq/wp-content/uploads/sites/45/2018/07/FINAL-Mobile-phone-distraction.pdf

Department of Transport and Main Roads “Raod Safety Statistics”https://www.tmr.qld.gov.au/Safety/Transport-and-road-statistics/Road-safety-statistics

Queensland Government “Join the Drive” Driver Distraction: https://jointhedrive.qld.gov.au/driver-distraction/factsheet

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Walkerston Bypass

Mackay Bowen Basin Service Link

The all-important Walkerston Bypass, which would take an estimated 1000 heavy vehicles off the road in the centre of Walkerston each day, has finally been given the required funding.

The agreement was made as the Federal Government increased its election commitment from 50%, $75million, to 80%, $120million.

by campbellgellie 25th Mar 2017 4:30 AM Mackay Mercury

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“Main construction of the bypass is expected to commence in 2020 as Stage 1 of the ring road nears completion,” he said.

“Funding has been committed, and was published in our State Budget last year.”

by Troy Kippen 23rd Mar 2018 6:30 AM

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Funding Opportunity

RAAG is seeking to secure funding to employ a consultant who will develop a comprehensive research study in the Mackay region determining behaviours and attitudes toward distractions.

One aim of this proposed comprehensive study is to embark on targeted promotional campaigns educating drivers and motivating them around the issue of distractions.

How is using a mobile phone while driving dangerous? Using a mobile phone while driving is distracting in the following ways:

  • Physical distraction – the driver’s hand is moved from the steering wheel
  • Visual distraction – the driver’s eyes are diverted from the road
  • Cognitive distraction – talking on a phone while driving causes lapses in concentration, attention and judgement as the driver’s attention is divided between the driving task and conversation.

If you or your business can assist RAAG financially or in kind with this proposed distraction project to reduce incidence of distracted driving, please contact RAAG Chairman Noel Lang for a confidential discussion.

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