In December 2013 The MAC Services Group collaborated with RAAG to promote the Rest Up Rock Star driver awareness campaign, to tackle the issue of driver fatigue on Bowen Basin roads. The campaign was developed in response to the high number of fatigue-related incidents occurring with drivers travelling to and from work for long hours with insufficient sleep.
RAAG selected The MAC Coppabella, the company’s largest workforce accommodation village in Central Queensland, to promote the campaign amongst guests and staff. Launched to coincide with the holiday season, the campaign ran for a period of three months, up until March 2014.
With over 3,000 rooms The MAC Coppabella was the ideal environment to boost road safety awareness and educate shift workers who are at a high risk of driving tired.
The Rest Up Rock Star campaign provided drivers with simple, easy to follow tips to help them recognise the signs of fatigue and to act.
The MAC is a long-term supporter of RAAG and this program reinforced their commitment to the health, safety and wellbeing of its staff, guests and the wider community.
Winner of the Rockstar Holiday Weekend
To promote the campaign, The MAC offered the chance to win an all-expenses paid weekend for two in the Whitsundays.
Congratulations to Aimee McCleary who is off on a rock star weekend away.
Remember the only cure for fatigue is sleep so please be aware, recognise the signs and Rest Up Rock Star.