- Reducing road crash trauma since 2002 -
Report incidents with

Snap Send Solve App

Strategic Management Plan

Strategic Management Plan 2020 to 2023 Document 

Road Accident Action Group Inc.


Mission Statement

Road Safety is our core challenge. We will work with all agencies at local, state and federal level plus our industry and other partners to identify and advocate proven initiatives that will promote road safety. As an independent body, we will progress our core challenge without fear or favour.

The Road Accident Action Group will ensure:

  • Independence
  • A collaborative and coordinated synergy with key stakeholders
  • Informed decision making
  • Implementing Education and Awareness strategies which are researched based
  • Collective advocacy on identified issues with controlling authorities
  • Knowledge sharing of implemented actions and outcome

Executive Summary

The Mackay Road Accident Action Group [RAAG] Inc. was established in April 2002 with a goal of developing strategies with stakeholders to reduce the high rate of crashes occurring between Sarina and Rockhampton. Since then, the focus area has expanded north to Bowen and Collinsville, west to Alpha, and south to Rockhampton. RAAG has since become a highly respected organisation across the spectrum from all three levels of government, to service providers and the motoring industry in general. RAAG specializes in implementing evidence-based projects which address causal factors in road crashes, but is also an acknowledged advocates in many facets of road safety. RAAG will work with all stakeholders in implementing the Safe System principles approach, we are participating with the Global Plan Decade of Action for Road Safety, [UNRSC] and recognize the National Road Safety Action Plan 2015-2017. RAAG stakeholders include Regional Councils, Police, Department of Transport and Main Roads (DTMR), private industry, local business and associated community groups and business networks. RAAG is also affiliated with other organisations which have an aligned strategic focus. These organisations include but are not limited to Mackay Safe Healthy Communities (designated by the World Health Organisation in 2002), Australasian College of Road Safety [ACRS], 33900 Australian Road Safety Collaboration and QUT Centre for Accident Research and Road Safety – Queensland [CARRSQ].    


OBJECTIVE 1 (Road Safety) – Based on research, identify and implement strategies that reduce the incidents of road crashes, and improve post-crash response within the RAAG focus area.
STRATEGY Key Performance Indicators Outcomes
Implementing projects which are evidence based targeting causal factors of road crashes Research completed (including technical advances, crash statistics etc) Causal factors identified Key stakeholders engaged Number of projects implemented Number of projects completed/evaluated Review of Crash statistics Actions Plans Positive Relative Independent Project Evaluation Reduction in Statistical Indicators for Specific Identified crash Zones Increased Public Recognition of Project Objectives
Increase the awareness of critical road safety issues Road safety issues identified Identification of relevant stakeholders Actions implemented to address critical issues Successful Engagement with Media and other relevant Stakeholders
Sharing of information to key stakeholders Number of newsletters completed each year. Number of innovative road safety initiatives shared with key stakeholders Distribution of newsletters through like-minded agencies, nationally, statewide, Bowen Basin, members and networks

OBJECTIVE 2 (Funding) – Continually explore and secure funding opportunities which support the outcomes of RAAG.

STRATEGIES Key Performance Indicators Outcomes
Complete a review to identify funding required for; o   The Road Safety Coordinator Position o   Expenses for ongoing projects Outcome of review Establishing of a Budget Identify Funding Streams Acceptable Budget
Identify potential funding opportunities from Government and private sectors. Establish and utilizing a funding checklist of existing sponsors. Number of Government, non-government grants applied for. Number of Government, non-government grants approved. Number of new sponsor letters sent seeking funding ·         Number of new sponsors secured ·         Value of sponsorship (per annum) ·         Value of in-kind funding received Adequate Operational Funding
Identify short falls in key expenditure areas (projects and positions) and develop actions to meet any identified shortfall. What short falls identified (if any) Actions developed to meet shortfall Overcome Shortfall Nexus


OBJECTIVE 3 – To ensure the long term sustainability of RAAG
STRATEGIES Key Performance Indicators Outcomes
Identify key positions within RAAG which require succession planning Positions Identified and documented.  Smooth Transition of Succession
Establish a succession plan to ensure the transition of knowledge as members move from their position. Formulate Succession plan and adopt  Effective Succession Planning


In developing this Strategic Plan, RAAG support the follow strategic frameworks;

  • Qld Police Service – Fatal Five
  • Qld Governments – Safe System
  • UN Framework for Road Safety – UN Decade of Actions Five Pillars

Document review history

Document Version Date Authorised By
RAAG Strategic Plan 2002-2005 06/06/2002 Chairman
RAAG Strategic Plan 2005-2008 27/01/2005 Chairman
RAAG Strategic Plan 2009-2012 31/08/2009 Chairman
RAAG Strategic Plan 2012-2015 31/08/2012 Chairman
RAAG Strategic Plan 2015-2018  22/09/2015 Chairman